4D Factory Acquires NEON Media: Pioneering Digital
In a bold move that promises to reshape the media landscape, 4D Factory, a leading media technology holding company, has acquired a majority stake in the Emmy Award-winning startup, NEON Media. This acquisition not only bolsters 4D Factory’s portfolio but also positions NEON Media to further innovate in the rapidly evolving field of virtual production.
NEON Media Joins 4D Factory
Strengthening the Portfolio
4D Factory’s acquisition of NEON Media is a strategic step designed to enhance its portfolio of media assets. NEON Media, led by its Founder & CEO Cort Javarone, brings a wealth of expertise in IP licensing and content production. This partnership is set to accelerate NEON’s ongoing projects and foster new joint ventures.
Capitalizing on Content and Distribution
The integration of NEON’s AAA content capabilities with 4D Factory’s other investments is a key driver of this acquisition. Kevin Conroy, President of 4D Factory, highlights the immense consumer demand for digital content, noting that NEON’s seasoned team will significantly contribute to offering premium content within their portfolio. With a background that includes prominent roles at MGM Studios, Bertlesmann, and Univision, Conroy’s insights underscore the potential of this collaboration.
Embracing Digital Convergence
A New Era of Production Companies
NEON Media represents a new breed of production companies adept at navigating the complexities of digital convergence. Built from HBO’s interactive and immersive experiences team, NEON’s founders have already made significant strides in the industry, winning an interactive Emmy for Westworld. Their current productions span collaborations with major Hollywood studios, streaming services, and real-time game technology companies.
Transmedia and Virtual Production
NEON’s CEO, Mark Long, emphasizes the necessity of a production company that is fluent in transmedia, virtual production, and gaming-as-a-service. In today’s rapidly changing media environment, NEON’s approach is not just innovative but essential for staying ahead of the curve. The convergence of these disciplines allows for the creation of richer, more immersive audience experiences.
Advancing Virtual Production
Pushing State-of-the-Art Technology
NEON Media is at the forefront of virtual production, recently securing a prestigious MegaGrant from Epic Games, the creators of Unreal Engine. This grant is being utilized to push the boundaries of virtual production, specifically by rendering Unreal scenes in real-time using nDisplay technology. This advancement enables the creation of high-framerate scenes that can be shot in slow motion, offering unprecedented creative possibilities.
Leveraging Gaming Expertise
The team at NEON Media includes veterans from some of the most iconic franchises in gaming, such as Halo, Star Wars, and Bioshock. Their expertise is now being channeled into elevating the standards of film and television production. By integrating game development techniques into traditional media, NEON is uniquely positioned to drive the evolution of transmedia production.
About NEON Media
Pushing State-of-the-Art Technology
NEON Media is led by a team of industry veterans whose collective experience spans major gaming and entertainment franchises. This diverse expertise positions NEON as a trailblazer in the integration of game development and traditional media production. The company’s mission is to bring the best of both worlds together, creating innovative and compelling content that resonates with today’s audiences.
About 4D Factory
Innovating Media Technology
4D Factory is a holding company that focuses on acquiring and developing assets that drive technological transformation in the media sector. With a particular emphasis on games, 4D Factory’s team comprises luminaries from entertainment, media, technology, and investment sectors. Their goal is to create value for stakeholders and entrepreneurs by integrating expertise from these diverse fields.
Broad Spectrum of Interests
4D Factory’s interests span a wide range of technologies and platforms, including production, marketing, distribution, and content aggregation. Their portfolio includes everything from AAA-branded PC and console games to hyper-casual mobile games, reflecting a broad and strategic approach to media technology investments.