NEON Media Receives Epic MegaGrant to Advance Virtual Production

NEON Media, a cutting-edge transmedia startup, revealed that they have secured the prestigious Epic MegaGrant from Epic Games, the creators behind Unreal Engine. This notable achievement represents a crucial milestone for NEON Media, empowering them to drive further innovation in virtual production. With the MegaGrant, NEON will be able to elevate their use of Unreal Engine, seamlessly integrating interactive and film & television workflows into a sophisticated, unified production process.

The Power of Unreal Engine in Virtual Production

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Leveraging Decades of Expertise

NEON Media’s founders are no strangers to the Unreal Engine. With decades of experience, they have consistently pushed the boundaries of what’s possible in virtual production. Notably, they won an Emmy for their VR production on Westworld, showcasing their ability to blend interactive technology with traditional filmmaking techniques. This MegaGrant will enable them to explore new horizons, particularly in rendering real-time Unreal scenes with multiple GPUs at high framerates suitable for slow-motion capture.

Cutting-Edge Technology for Dynamic Effects

The grant will empower NEON to delve into ray-traced scenes and dynamic effects, achieving resolutions and framerates previously unattained in virtual production. This leap forward means that NEON can create assets ready for real-time games and immersive experiences without additional costs. By integrating these advanced technologies, NEON Media is set to redefine the standards of virtual production, making the impossible possible.

NEON Media’s Vision and Impact

Bridging Interactive and Traditional Production

NEON Media stands at the forefront of a paradigm shift in production methodologies. By combining best-in-class interactive and traditional production techniques, they are building versatile worlds that seamlessly transition between linear and interactive mediums. This holistic approach not only enhances the quality of their productions but also opens up new possibilities for audience engagement and storytelling.

The Role of Epic MegaGrants

Epic MegaGrants, a $100 million program by Epic Games, is designed to support outstanding work with Unreal Engine across various fields. From game developers to educators, this initiative aims to foster innovation and excellence in the 3D graphics community. NEON Media’s receipt of this grant underscores their exceptional capabilities and potential to drive the future of virtual production.

The Future of NEON Media and Virtual Production

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Pioneering Transmedia Experiences

NEON Media is not just a production company; it is a pioneer in transmedia experiences. With a team of game veterans whose credits include iconic titles like Halo, Star Wars, and Bioshock, NEON is uniquely positioned to bring the best of game development into the film and television industry. This fusion of expertise allows them to create richer, more immersive content that captivates audiences across multiple platforms.

Embracing New Opportunities with Unreal Engine

The partnership with Epic Games and the support from the MegaGrant will enable NEON to fully harness the potential of Unreal Engine. This includes exploring new techniques in virtual production, such as using nDisplay for multi-GPU rendering and achieving cinematic quality in real-time. As NEON Media continues to innovate, they are set to lead the charge in transforming how stories are told and experienced in the digital age.

The Epic MegaGrant awarded to NEON Media is more than just financial support; it is a testament to their innovative spirit and technical prowess. By leveraging Unreal Engine’s advanced capabilities, NEON is poised to revolutionize virtual production, setting new benchmarks for quality and creativity. As they embark on this exciting journey, the future of transmedia storytelling looks brighter than ever.

NEON Media’s groundbreaking work exemplifies the potential of combining interactive and traditional production methods. With the backing of Epic Games, they are ready to push the boundaries of virtual production, creating experiences that are not only visually stunning but also deeply engaging. The journey ahead promises to be one of remarkable innovation and transformative storytelling.